15 Ways To Get More Success On TikTok

Photo by Solen Feyissa on Unsplash

TikTok has become one of the most popular social media platforms in recent years, with over 1 billion active users. If you’re looking to get more success on TikTok, here are 15 ways to help you achieve your goals:

Focus All Of Your Videos Around A Particular Theme

Focusing on a particular theme for all of your videos is essential for building your brand and gaining a following. This allows your audience to easily identify and connect with your content. The theme that I use is ‘identity’ and ‘living between two worlds’. This theme is deliberately quite vague as it gives me lots of scope when it comes to creating content. But yours can be very specific such as ‘rating sushi in Japanese restaurants’ or ‘taking care of French Bulldogs’. There are pros and cons with both strategies.

Target A Specific Audience With Each Video

By targeting a specific audience with each video, you can ensure that you are reaching the right people with your message. This can help to increase engagement and improve the chances of your videos going viral. It’s always important to have this audience in mind as you devise and make your videos. If you are a security business looking to sell your services to bars and building sites, this is obviously a much different audience to one that is interested in cultural affairs and politics.

Energise Your Audience

Energising your audience is key to making your videos stand out. Use music, humour, and creativity to grab their attention and keep them entertained. You can also discuss topical stories that generate conversation and gossip. Get your audience wanting to shout something at you.

Inform, Entertain, Educate

Make sure your videos are informative, entertaining, and educational. TikTok users love to learn new things, so if you can teach them something while also making them laugh, you’ll be sure to get more success on the platform. I see too many videos that don’t really fit into either camp. Quite frankly, a video of your best friend’s birthday party doesn’t really inform, entertain or educate. Newsflash — nobody cares.

Structure Your Videos - Hook, Beginning, Middle, End

Structure your videos in a way that keeps your audience engaged. Start with a hook that grabs their attention, and then lead into the main content. End with a closing that leaves them wanting more.

Edit Your Videos So That They Are As Pacy and Snappy As Possible

Keep your videos snappy and pacy by cutting them down to their most essential elements. This will help to keep your audience engaged and prevent them from getting bored. Cut out any dead-air and gaps in speech. Remove anything that isn’t integral and that slows down the video. It must be super quick and keep the audience engaged.

Show Your Personality

Showing your personality is essential for building a connection with your audience. The best way to do this is by talking directly to the camera and letting your personality shine through. Everyone is shy at first but the more you get used to talking to camera, the better you get. Also, you will get used to your voice and mannerisms — trust me.

Implement A Particular Trend

Implementing a particular trend into your videos is a great way to stay relevant and reach new audiences. Whether it’s using popular music or incorporating a current dance trend, stay on top of what’s happening on the platform.

Keep Them Short

Aim to keep your videos between 30 seconds and 1 minute in length. This is the sweet spot for TikTok videos, as it allows you to deliver your message in a concise and engaging way.

Come Up With A Catchy Title

Come up with a catchy title that generates curiosity and intrigue. This will help to increase the chances of your video being watched and shared. Remember that the TikTok algorithm is unlike Google/ YouTube as it uses human behaviour over keywords.

Make Your Thumbnail Stand Out

Use the black and white text thumbnail to fill up the entire screen, making it eye-catching and attention-grabbing. It must stand out.

Use Hashtags

Hashtags are a powerful tool for reaching new audiences on TikTok. Use three hashtags with a big audience and three hashtags with a niche audience to reach the right people with your content. Beware that using too many hashtags on TikTok can spread your video too thin. Also, it helps to reuse the same hashtags again if the videos correlate.

Pin Your Videos

Pin your best video and your latest video to your profile to make sure they are easily accessible to your audience.

Sign Off With A Call To Action

Don’t forget to sign off each video with a call to action; such as asking your audience to like, follow, or comment. This will help to increase engagement and build your following. It also shows your personality as well.

Have Fun!

Finally, have fun! TikTok is all about having fun and enjoying the process of creating and sharing content. If you’re having a good time, your audience is sure to have a good time too!


In conclusion, these 15 tips will help you get more success on TikTok. By focusing on your theme, targeting the right audience, and having fun, you can build a following and achieve your goals on this exciting and dynamic platform.



Stories about identity, self discovery, purpose and relationships. leo@xanadupictures.com

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